Hang tight

Unleashing pet care innovation and transforming the way pet owners understand and care for their furry friends.


Budget Direct


  • Animation & Motion graphics
  • Digital & Social Campaigns
  • Brand Campaigns
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What was the challenge?

While pets bring joy to our lives, their inability to communicate when unwell poses a few challenges. With only 8% of pets insured, unexpected vet bills cause stress for owners and overwhelm veterinary clinics, especially amid a surge in new pet ownership in recent years. Pet owners require a tool to prevent pet regret by better understanding their pet's health needs.


What did we do next?

In response to this pressing issue, we've partnered with Budget Direct to create BudPet, a personal and intuitive tool with a heart. Developed in collaboration with veterinarians and pet owners, BudPet simplifies complex vet science into easy-to-understand language. It has been designed to cater to 101 dog breeds and 21 cat breeds, empowering pet owners with comprehensive knowledge and practical solutions.


Some of the highlights

BudPet endeavours to revolutionise pet care by leveraging data from thousands of pets Australia wide. This data analysis aims to uncover trends and early warning signs, ushering in an era of well-informed and proactive pet owners. By keeping owners and their beloved companions informed, BudPet provides peace of mind and enhances the bond between pets and their caregivers.

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