rose

Who we
work with

Every brief. Every idea. Every execution. Every result. Every new piece of technology.
We love what’s next, and we work hard to make sure our client partners do too.

See below for some of the wonderful brands and organisations we've
collaborated with — will you be next?

Our Work

SLSQ SOS Week Website Mockups

Life-Fi / SLSQ

Despite public education, a staggering 80% of surf rescues are outside the flags. Migrants and tourists account for a third of all deaths on Australian beaches.

What did we do next?

We know everyone takes their phone to the beach, and that people are drawn to free wi-fi. So we created a portable DNS, 4G router and web server, which enables instant communication with mobiles. A wireless network that only works between the flags. When beachgoers connect, Life-Fi recognises their phone language settings and communicates real-time beach conditions in their native language. No app required.

Results

After successful trials in Queensland surf lifesaving clubs, Queensland Government has backed the initiative to roll out Life-Fi to clubs across the state this summer.

“Life-Fi is all about ensuring that we provide accurate information about being safe at the beach.” - The Hon Kate Jones, Minister for Innovation and Tourism Industry Development

“Life-Fi, the innovation, is going to help us save more lives.” - John Brennan, CEO of Surf Life Saving Queensland

Deliverables

concept, design, UX, development, website

Visit site

See it live –>
SLSQ SOS Week Website Mockups

Find Your Perfect Next / Tourism and Events Queensland

The new Tourism and Events Queensland campaign evolved the state’s most famous tagline “Beautiful one day, perfect the next”, moving its meaning from simply being about the weather to being about life in Queensland. It was our task to inspire tourists to find their ‘perfect next’ holiday through a kaleidoscope of highly relevant experiences – to increase interstate visitors and place Queensland at the top of the ‘go there next’ list.

What did we do next?

We made discovering the perfect next Queensland holiday perfectly irresistible. We utilised Facebook Canvas, creating immersive journeys that showcased the abundance and rich diversity of Queensland experiences and events. Scroll-stopping moments were designed to cut through the ho-hum of social feeds to inspire people to find their perfect next Queensland holiday.

Results

Reached more than 15.2 million Australians across Facebook and Instagram, we achieved a high conversion rate with constant traffic to queensland.com. Our content pieces created strong engagement and acquisition, with +500k views for the most popular Canvas post. Queensland now has the highest consideration across all domestic destinations, with research revealing that 72% of those surveyed in Sydney and Melbourne intend to visit in the next 12 months.

Deliverables

creative, design, development

Screenshots of the Beam website

Beam / Sunsuper

What did the client need?

Beam has a great and unique product, offering optimised payroll software to help make superannuation simple, but with no imagery or brand style we needed to bring the content to life to illustrate its great benefits. To do this, we needed to find a way to make superannuation and payroll software engaging.

What did we do next?

Along with our sister agency Rumble, we created the ‘Beam’ character and a suite of illustrated brand icons across the site, breaking up the content into easily understood parts and injecting a distinct personality. Users were brought on a journey to introduce ‘Beam’ from the start of their user experience, before delving into bite-sized content pieces dispersed with simple, and relevant illustrations and sprinkles of interaction magic.

Deliverables

UX/UI design, development

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See it live –>
BIFF 2018 website mobile designs

Brisbane International Film Festival 2018 / QAGOMA

What did the client need?

As their first year hosting the Brisbane International Film Festival (BIFF), QAGOMA needed a high impact, but beautifully simple website to enable users to search through and wishlist the 100+ films that screen over the two week long festival.

What did we do next?

We designed and developed an intuitive and easy to use web experience that immerses users in the festival and its films, while providing useful information and allowing users to plan their festival line-up by using comprehensive search, filtering and wishlist functionalities. For users that didn’t know what they wanted to see, we created a handy Film Chooser questionnaire that gave relevant film suggestions based on their genre and date preferences. The result was a fully self-managed website that enabled the QAGOMA team to make regular updates when program updates occurred.

Deliverables

strategy, UX/UI Design, development, EDM Development, digital campaign collateral

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See it live –>
Superannuation statement dashboard design for Future Money Planner (Sunsuper)

Future Money Planner / Sunsuper

What did the client need?

Sunsuper wanted a way to turn their mandatory annual statements into a communications opportunity to engage members.

What did we do next?

With more than 770k Sunsuper members opting to receive their superannuation statement via email (and 62% of these using their mobile to view it), we created a mobile-first, personalised direct campaign that gave Sunsuper members the ability to explore their future retirement.

We developed a system using personalised URLs to pass encoded individual account information via unique emails so every member could view and explore their own personalised dashboard, with call-to-actions varying based on segmentation and intent signals.

Deliverables

strategy, UX/CX, design, development, CRM planning

SLSQ SOS Week Website Mockups

SOS Week / SLSQ

What did the client need?

Surf Life Saving Queensland needed a compelling digital destination to establish the new SOS Week fundraising initiative. And fast.

What did we do next?

We created an elegantly-crafted campaign microsite, integrated with donation payments, and sprinkled with interaction design flourishes to add UX appeal to what was intended as a single-visit destination.

Deliverables

design, UX, development

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See it live –>
Interactive installation artwork for REEForm (Microsoft)

REEForm / Microsoft

As a key sponsor of the 2017 World Science Festival in Brisbane, Microsoft wanted people young and old to visualise the data and understand the effects of climate change and water quality on the Great Barrier Reef.

What did we do next?

We created an entirely automated, cinematic interactive experience called REEForm, exhibited in the Queensland Museum, to let people intuitively explore and experience the impacts for themselves.

Through a gestural and motion-tracking interface, users could control the reef ecosystem and its animated inhabitants.

Results

REEForm drew foot traffic of 60,563 people during World Science Festival Brisbane in 2017. It was so successful, it was kept as a semi-permanent exhibition in Queensland Museum, attracting 354,570 people during the next 3 months.

Deliverables

creative, experience design, development, interactive installation

E-commerce store development for Ugly Xmas Rashie

Ugly Xmas Rashie / Cancer Council Queensland

Since 2015, we have worked with our sister agency, Rumble, on the successful and highly-awarded Ugly Xmas Rashie (Australia’s answer to the Ugly Xmas Sweater) to raise money and awareness for Cancer Council and sun safety.

What did we do next?

For it's third year of limited edition, Christmassy delightfulness — we created and managed a complete ecommerce website to take and fulfil customer orders from across the globe. We also managed social media duties alongside our sister PR agency, Aruga, and all things campaign planning, digital media and CRM.

Results

In its very first year stock sold out in two days, we garnered millions in earned media by truly 'going viral' on social media around the world, and the campaign was recognised at national and international award shows. But most important of all, it became an ongoing fundraising stream for Cancer Council for subsequent rashie designs in 2016 and 2017. Chris Hemsworth even got his hands on one.

Deliverables

ecommerce, creative, development, CRM, social, strategy, Media Planning and Buying

Visit site

See it live –>
UI Design, UX design and Website development for West Village

West Village / Sekisui House

What did the client need?

As a 'new global neighbourhood like nothing else', West Village came to us for a property marketing and sales website like nothing else.

What did we do next?

Pulling out the visual storytelling and interaction, experience design stops, we created a highly-crafted, premium digital destination that matches the blue chip calibre of living on offer, and drives significant interest and enquiries.

Deliverables

strategy, UI design, UX, development

Social media design and creative for Weis

Weis / Unilever

Weis has been an iconic part of Australian Summers for more than 60 years and has amassed a highly passionate customer base nation-wide and growing internationally. Our on-going strategic and creative task is to create everyday and year-round relevance for Weis Bars, their ice creams and sorbet ranges through digital and social media.

What did we do next?

As a long-standing client, we have worked with Weis on campaigns, promotions, content, ATL amplification and brand activations to grow their communities and encourage quality engagement with fans and followers both online and in real life.

Results

Feel free to see our latest work in action on Facebook and Instagram — we think the results speak for themselves.

Deliverables

Strategy, Social, Creative, Design, Development, Media Planning and Buying

Feel the Magic, Interactive installation design and development for Kiwi Property Group

Feel the Magic Augmented Reality Installation / Kiwi Property Group

Make Kiwi Property Group’s six key shopping centres the premiere destination for the Christmas rush while growing their new CRM.

What did we do next?

We created, installed and supported interactive experiences using a suite of mini-Augmented Reality games using gesture controls and motion tracking — with photos of your interaction sent via EDM. These were in place for 3 weeks across six simultaneous locations — and had shoppers lining up to play and sharing their user-generated-content with friends across social and physical media.

Results

Increased shopper foot-traffic by 13% across 6 shopping centre locations over 3 weeks.
More than tripled their CRM database.

Deliverables

creative, experience design, development, interactive installation

Website UI and UX design for Dreams for a Better World (Sunsuper)

Dreams for a Better World / Sunsuper

What did the client need?

Dreams for a Better World is a nationwide competition for non-profits run by the folks at Sunsuper. With thousands of worthy causes entering per year, it’s an enormous undertaking for a small internal team to manage year-round. Our task was to redevelop their website from the ground up with a focus on optimising internal and external UX, including a custom built content management system (CMS) to manage the competition and make daily operations efficient and pain free for Sunsuper.

What did we do next?

We worked with Sunsuper to workshop ways in which we could help streamline their internal business processes and workflows — to ensure seamless and cohesive running of the competition, both for the entrant and for Sunsuper. The bespoke CMS was built as a semi-automated system, which meant that Sunsuper could manage the competition at the click of a button, cutting their work by more than half. The result was a perfect harmony between front and back end.

Deliverables

strategy, business process analysis, UX, UI Design, development, social

Website design, creative and development for Bolton Clarke

What is in a Name? / RSL Care, RDNS, Bolton Clarke

What did the client need?

In 2017, RSL Care and RDNS, both well-known and established aged care organisations, merged together to form Bolton Clarke. Staff of both organisations needed to be taken on a significant internal communications journey prior to this merge to understand and be empowered.

What did we do next?

Created a digital platform and ongoing campaign EDMs that housed all the critical and informative staff content (in lieu of a single intranet for both organisations), allowed for important internal discussions and change management, and combined it with interactive linear narrative techniques to give the content even more meaning and purpose through personalised and uplifting digital experiences.

Deliverables

creative, experience design, development, interactive installation

Interactive web page too for the ripple effect

The Ripple Effect / Sunsuper

What did the client need?

Few people volunteer to contribute more than the mandatory minimum to their superannuation, despite interest compounding their investment for a far rosier retirement. Why should anyone give up any more of their income than they have to? Sunsuper needed a way to explain the value of compound interest and drive voluntary Superannuation contributions.

What did we do next?

We created 'The Ripple Effect' to distil complicated financial advice into a simple, easy to use visual interface for members and new customers. We visualized the way small contributions ripple into large savings and calculated the value at retirement. Individual members also receive personalised messages about the ways their retirement could look better with additional contributions.

Deliverables

creative, UX, CRM, design, development

Where to next?

If you’d like to know more about our work or talk through a brief,
feel free to get in touch.