Who we
work with

After successful trials in Queensland surf lifesaving clubs, Queensland Government has backed the initiative to roll out Life-Fi to clubs across the state this summer.

“Life-Fi is all about ensuring that we provide accurate information about being safe at the beach.” - The Hon Kate Jones, Minister for Innovation and Tourism Industry Development

“Life-Fi, the innovation, is going to help us save more lives.” - John Brennan, CEO of Surf Life Saving Queensland

Our creative idea was to show how Queenslanders experienced the war at home and overseas – through the eyes of our ANZACs. We brought over 200 stories of Queensland men and women to life by delivering 12 interactive and immersive experiences for the gallery. The latest technology allowed us to use 100 year-old artefacts in new ways and create personal connections with old and new generations.

Ranging from interactive touchscreens to VR, animation and video production. Each interactive experience was created to encourage reflection on the impacts WW1 had on contemporary Queensland and to engage and educate audiences of all ages.

Reached more than 15.2 million Australians across Facebook and Instagram, we achieved a high conversion rate with constant traffic to queensland.com. Our content pieces created strong engagement and acquisition, with +500k views for the most popular Canvas post. Queensland now has the highest consideration across all domestic destinations, with research revealing that 72% of those surveyed in Sydney and Melbourne intend to visit in the next 12 months.

We designed and developed an intuitive and easy to use web experience that immerses users in the festival and its films, while providing useful information and allowing users to plan their festival line-up by using comprehensive search, filtering and wishlist functionalities. For users that didn’t know what they wanted to see, we created a handy Film Chooser questionnaire that gave relevant film suggestions based on their genre and date preferences. The result was a fully self-managed website that enabled the QAGOMA team to make regular updates when program updates occurred.

Along with our sister agency Rumble, we created the ‘Beam’ character and a suite of illustrated brand icons across the site, breaking up the content into easily understood parts and injecting a distinct personality. Users were brought on a journey to introduce ‘Beam’ from the start of their user experience, before delving into bite-sized content pieces dispersed with simple, and relevant illustrations and sprinkles of interaction magic.

With more than 770k Sunsuper members opting to receive their superannuation statement via email (and 62% of these using their mobile to view it), we created a mobile-first, personalised direct campaign that gave Sunsuper members the ability to explore their future retirement.

We developed a system using personalised URLs to pass encoded individual account information via unique emails so every member could view and explore their own personalised dashboard, with call-to-actions varying based on segmentation and intent signals.

We created an elegantly-crafted campaign microsite, integrated with donation payments, and sprinkled with interaction design flourishes to add UX appeal to what was intended as a single-visit destination.

REEForm drew foot traffic of 60,563 people during World Science Festival Brisbane in 2017. It was so successful, it was kept as a semi-permanent exhibition in Queensland Museum, attracting 354,570 people during the next 3 months.

In its very first year stock sold out in two days, we garnered millions in earned media by truly 'going viral' on social media around the world, and the campaign was recognised at national and international award shows. But most important of all, it became an ongoing fundraising stream for Cancer Council for subsequent rashie designs in 2016 and 2017. Chris Hemsworth even got his hands on one.

Pulling out the visual storytelling and interaction, experience design stops, we created a highly-crafted, premium digital destination that matches the blue chip calibre of living on offer, and drives significant interest and enquiries.

Feel free to see our latest work in action on Facebook and Instagram — we think the results speak for themselves.

Increased shopper foot-traffic by 13% across 6 shopping centre locations over 3 weeks.
More than tripled their CRM database.

We worked with Sunsuper to workshop ways in which we could help streamline their internal business processes and workflows — to ensure seamless and cohesive running of the competition, both for the entrant and for Sunsuper. The bespoke CMS was built as a semi-automated system, which meant that Sunsuper could manage the competition at the click of a button, cutting their work by more than half. The result was a perfect harmony between front and back end.

Created a digital platform and ongoing campaign EDMs that housed all the critical and informative staff content (in lieu of a single intranet for both organisations), allowed for important internal discussions and change management, and combined it with interactive linear narrative techniques to give the content even more meaning and purpose through personalised and uplifting digital experiences.

We created 'The Ripple Effect' to distil complicated financial advice into a simple, easy to use visual interface for members and new customers. We visualized the way small contributions ripple into large savings and calculated the value at retirement. Individual members also receive personalised messages about the ways their retirement could look better with additional contributions.