Stand by, caller

Inviting all Queenslanders to discover the exciting transformation of our state in the lead up to the Brisbane 2032 Olympic and Paralympic Games.

Client

Queensland Government

Deliverables

  • Digital & Event Activations
  • Website Development
  • Brand Campaigns
  • UX and UI Design
  • Digital & Social Campaigns
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Challenge

What was the challenge?

The Brisbane 2032 Olympic and Paralympic Games will be more than just the Games. They are a catalyst for the transformation of Queensland economically, culturally, environmentally, and in terms of identity on the global stage. The Queensland Government required a unique, centralised source of information to communicate the progress and opportunities the Games will bring for all Queenslanders.


Solution

What did we do next?

We created Q2032.au platform, inviting all Queenslanders to be part of our state’s exciting transformation as it unfolds. Q2032 aims to ignite excitement, instil pride and foster inclusivity. Through intuitive design and comprehensive content, Q2032 serves as a one-stop destination for information, updates and engagement opportunities related to the Brisbane 2032 Olympic and Paralympic Games. Q2032 brings to life every important aspect of the years leading up to the Games, and the years beyond: A Games for all Queenslanders, equality & inclusion, First Nation’s culture, sustainability, technology & innovation, as well as infrastructure, community sport and the 2032 legacy strategy, Elevate 2042.


Results

Some of the highlights

Q2032 has rallied multiple Government departments and communities. Q2032 has been embraced by Queenslanders from all backgrounds, through providing transparency on the long-term benefits and opportunities brought about by the Games. In the lead up to the Games, the content will remain relevant and meaningful to all. Q2032 supports the Small Business Procurement Action Plan, offering Queensland businesses $180B worth of opportunities. The design, visual identity, usability and innovative approach surpassed the client’s expectations, has received significant organic site visits and performed exceptionally well through all usability testing across a broad range of demographics.

+30k

website sessions

+175k

page views

3min

average time spent by engaged users of on the site

0.5st

Google page rankings across all Brisbane 2032 Olympic and Paralympic Games relevant keywords

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