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Getting ready

As a category leader and innovator, Crimsafe needs to be not only at the bleeding edge of screen technology, but also technology that enhances the experience of both their licensees and their end customer.

Client

Crimsafe

Deliverables

  • UX and UI Design
  • Website Development
  • Digital Strategy
  • 3D Animation
  • User Research
See it live
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Challenge

What did the client need?

Crimsafe were facing ever-increasing competition and had a digital presence and infrastructure that was dated and not fit for purpose. Their website was not delivering on the promise of better-engineered, designer products. As market leader, they needed a better online experience and showroom.

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Solution

What did we do next?

We designed a site to make Crimsafe the ‘Apple’ of security doors, matching the quality of the product. Clean, clear user flows, with strong CTAs, meant all roads lead to contacting Crimsafe for a quote. Where previously products had been hidden, we made them heroes, using Web 3D to create interactive, engaging experiences — such as the Virtual Showroom product demonstration and the exploded view in The Crimsafe Difference. With responsive design, users enjoy a consistent product experience ‘up close’, on any device.

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Results

Some of the highlights

100%

increase in website traffic

0.9M

page views

579,800

total users

Interacting with the Cross River Rail Experience Centre

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