Using the Tow Row Augmented Reality

Getting ready

Celebrating the resilience, ingenuity and history of First Nations Australians, tow row is an innovative, mixed-reality storytelling experience.

Client

QAGOMA

Deliverables

  • 3D Animation
  • Emerging Technologies
  • Mixed Reality
  • Animation & Motion graphics
See it live
Scanning the Tow Row QR code

Opportunity

What did the client need?

The Queensland Art Gallery | Gallery of Modern Art (QAGOMA) sought a way to bring to life acclaimed First Nations artist Judy Watson's sculpture, tow row, introduce visitors to the artwork, and educate the public on the continuing importance of First Nations People's knowledge.

People visiting Tow Row

Solution

What did we do next?

We collaborated with First Nations artists, storytellers, teachers and Elders to create an immersive, mixed-reality experience, interweaving the stories of the sculpture's creation, with the history of life on the river at Kurilpa.

Designed to be experienced on mobile and on location, tow row uses the physical sculpture as a digital anchor point transforming visitors devices into a window to Kurilpa’s past. Using on-device motion sensors, 3D photosphere environments align to the real-world sculpture, situating tow row in its original First Nation’s context.

Hand-animated wildlife, multi-layered soundscapes and navigational hotspots enhance and enrich the historically accurate virtual environments, revealing the hidden histories of the sculpture’s creation.

Keyframe-rendered SVG animations and a custom mask-based transition framework tie the journey together, reflecting the shadows cast by the sculpture. An innovative mix of animation techniques and optimised 3D models allow for a fully in-browser experience, removing the barrier of a large app download.

Utterly captivating yet largely unknown, tow row, like so many other First Nation stories deserves the richest telling for the widest audience.

Screen shots from the Tow Row website
Screen shots from the Tow Row website
Persons feet at Tow Row QR Code
Screen shots from the Tow Row website

Results

Some of the highlights

11,115

unique visitors

43%

of users completed the 4min experience.

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ROMEO acknowledges the Traditional Custodians of the land on which we live, work and trade and pay respect to Elders past, present, and emerging. We recognise all First Nations People of Australia and celebrate their ongoing Connection to Country.

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