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Challenge
What did the client need?
What did the client need?
Decreased trust in government regulation and absence of a compelling industry voice put Australia’s wild prawn fishers’ social licence to operate at risk. Australia’s Wild Prawn industry is recognised globally as sustainable. Sensational but factually flawed documentaries like Seaspiracy tar hardworking Aussie prawn fishers with egregious practices captured elsewhere in the world. Requiring a rapid response of transparen-sea.
Solution
What did we do next?
What did we do next?
Limited budgets excluded any mass media, but a smart website and in store campaign could gather these stories for all to watch. 16 compelling stories were collected at australianwildprawns.com.au and delivered through social media, point of sale and an augmented reality experience.
We connected people concerned about overfishing to the people doing the fishing and helping them recognise they all loved and wanted to preserve the ocean.
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Results
Some of the highlights
Some of the highlights
75,871.3
unique page views
1:37
average time on page
1.1M
people reached through Facebook
282,530
engagements tracked
Awards
Awards & accolades
Awards & accolades
Good Design Awards 2022 | Best In Class Winner Web Design and Development |
Webby Awards 2022 | Official Honoree |