Stand by, caller
Free Wi-Fi between the flags compels beachgoers to swim where it’s safe. The Life-Fi platform gives Aussie lifesavers a new tool to safeguard and connect with visitors of every language, culture and surf-savviness.
Client
Surf Life Saving Queensland
Deliverables
- Brand Campaigns
- Experience Design
- Digital Experience Consultancy
Challenge
What was the challenge?
What was the challenge?
Every year, volunteer lifesavers battle to save lives in the summer surf. Despite public education, a staggering 80% of rescues are outside the flags. Migrants and tourists account for a third of all deaths on Australian beaches. Tragically, people don’t see or understand the beach reports.
Solution
What did we do next?
What did we do next?
Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. We designed prevention messages with a universal visual approach. In a matter of seconds, people are informed of what to do to stay safe.
After successful trials in Queensland surf lifesaving clubs, Queensland Government has backed the initiative to roll out Life-Fi to clubs across the state this summer.
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Results
“Life-Fi is all about ensuring that we provide accurate information about being safe at the beach.”
The Hon Kate Jones, Minister for Innovation and Tourism Industry Development
“Life-Fi, the innovation, is going to help us save more lives.”
John Brennan, CEO of Surf Life Saving Queensland
Awards
Awards & accolades
Awards & accolades
Webby Awards 2019 | Official Honoree |
Good Design Awards 2019 | Winner Social Impact |
Award Awards 2019 | Mobile Winner |
Award Awards 2019 | Innovation Charity Winner |
AMY Awards 2019 | Grand Prix and Trailblazing Product Winner |