Free Wi-Fi between the flags compels beachgoers to swim where it’s safe. The Life-Fi platform gives Aussie lifesavers a new tool to safeguard and connect with visitors of every language, culture and surf-savviness.


Surf Life Saving Queensland


  • Brand Campaigns
  • Experience Design
  • Digital Experience Consultancy


What was the challenge?

Every year, volunteer lifesavers battle to save lives in the summer surf. Despite public education, a staggering 80% of rescues are outside the flags. Migrants and tourists account for a third of all deaths on Australian beaches. Tragically, people don’t see or understand the beach reports.


What did we do next?

Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. We designed prevention messages with a universal visual approach. In a matter of seconds, people are informed of what to do to stay safe.

After successful trials in Queensland surf lifesaving clubs, Queensland Government has backed the initiative to roll out Life-Fi to clubs across the state this summer.




“Life-Fi is all about ensuring that we provide accurate information about being safe at the beach.”

The Hon Kate Jones, Minister for Innovation and Tourism Industry Development


“Life-Fi, the innovation, is going to help us save more lives.”

John Brennan, CEO of Surf Life Saving Queensland


Awards & accolades

Webby Awards 2019Official Honoree
Good Design Awards 2019Winner Social Impact
Award Awards 2019Mobile Winner
Award Awards 2019Innovation Charity Winner
AMY Awards 2019Grand Prix and Trailblazing Product Winner
Using the Tweed Hinterland Gems app

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