The Scenic Rim motto has always been to make our visitors feel on top of the world. Boasting spectacular landscapes, six national parks, World Heritage-listed Gondwana Rainforests, eco-adventures, fresh local produce, wines and beverages, and colourful characters.

With Lonely Planet naming it one of the world’s Top 10 Hottest Regions, the region required a new website to elevate the region, reflect its authentic character and help support the area's 200+ tourism operators. A richer digital experience was required, celebrating its abundance of spectacular natural beauty, excellent food and wine credentials, and the open-hearted warmth and authenticity of the people and experiences that truly set it apart.

Romeo developed the digital strategy for the region, engaging in user research and customer journey mapping to deliver the new visitscenicrim.com.au website, which evokes the compelling story of the region. Focused on SEO and rich content, it reaches out to domestic and international markets, captivating them with the story of “the richest place on Earth, in Australia”. The immersive site captures travellers throughout their customer journey, converting awareness and inspiration to booking activation and visitation.

Innovative, useful functionalities include a mobile-friendly trip planner; Top 5 Tips from 7 local ambassadors, featured in fascinating cinemagraph portraiture; and, a multi-layered interactive map.