Community Site
Challenge
What was the challenge?
What was the challenge?
Stockland Aura needed a dedicated community platform because existing channels offer limited ways to reach residents and businesses. With rapid growth, information becomes outdated fast, and resident-run social groups are often inconsistent and confusing. Many residents arrive from interstate with little local knowledge, and Stockland is committed to sharing its sustainability approach and encouraging residents to connect with Aura’s unique natural environment. Together, these factors pointed to the value of a dedicated, reliable community hub.
Solution
What did we do next?
What did we do next?
COOEE is a warm, accessible hub that brings events, stories, blogs, business listings, and sustainability content together. Its name reflects a call across the neighbourhood, helping residents stay close to what matters. The inviting, inclusive tone, especially the use of “your” reinforces a sense of belonging and makes essential services, updates, and people feel within easy reach. The dynamic COOEE brand strengthens connections now and lays the foundation for a community-led platform in the future.
Solution
Habitat Explorer
Habitat Explorer
Habitat Explorer is an interactive learning hub that invites residents to discover the remarkable flora, fauna and natural habitats across Aura. Through quizzes and playful challenges, users can choose a habitat to explore, uncover local wonders and learn simple actions to help protect them.
