Challenge

Tripak Pharmaceuticals needed a fresh, new brand that resonates with the gaming community. They tasked us with creating a brand strategy, an identity, an online store and a compelling campaign for REZ, an innovative performance formula designed for avid gamers. Made from natural nootropics and vitamins, REZ enhances mental alertness and focus, while reducing eye fatigue and strain, offering gamers an authentic way to extend and enhance their play.

Solution

The idea: 'REZ' originates from gamer slang, meaning 'Resurrection'. We created the name and designed a brand that resonates with gamers and is globally trademarked. The launch included online assets such as an online store, video and social media ads. Set to expand in 2025, ensuring REZ reaches its target audience effectively.

Energising gamers with a TGA-approved energy formula to help level-up their playtime.

Q2032

Resources Wide

As Australia’s leading enterprise IT organisation, Data^#^3 needed to show their customers they can deliver the digital future. Their current web site was visually dated and hadn’t kept up with the evolution of the Data^#^3 brand. The content was complex and had grown beyond the navigation structure, however their knowledge centre had over one thousand articles that were well utilised and provided a great entry point via internet search.  


ROMEO started with a strategic review of the information architecture and reframed the navigation in a way that put the customer first. We ensured a customer looking for a service or solution had clear paths to the content they needed, framed within the context of the Data^#^3 industry partners like Cisco, HP and Microsoft.  Once that structure was in place our UX team created an engaging and beautiful site with the Data^#^3 brand. 

At the heart of the development was the client need to maintain their own content. The Data^#^3 marketing and product team were CMS savvy they just needed content management they could use to create a site that was compelling and fitted the brand.  

We ported the valuable knowledge centre over to the new site incorporating the new brand and adding categorisation and a powerful search. 

Finally, every call to action integrated with Data^#^3’s chosen CRM so that site leads went straight to the right people within Data^#^3.

Results

Data^#^3

Helping a leading technology company communicate a complex customer offering with a people focused and engaging web site.  

Container Collect

Containers for Change App

Decreased trust in government regulation and absence of a compelling industry voice put Australia’s wild prawn fishers’ social licence to operate at risk. Australia’s Wild Prawn industry is recognised globally as sustainable. Sensational but factually flawed documentaries like Seaspiracy tar hardworking Aussie prawn fishers with egregious practices captured elsewhere in the world. Requiring a rapid response of transparen-sea.

Limited budgets excluded any mass media, but a smart website and in store campaign could gather these stories for all to watch. 16 compelling stories were collected at [australianwildprawns.com.au](https://australianwildprawns.com.au) and delivered through social media, point of sale and an augmented reality experience.

We connected people concerned about overfishing to the people doing the fishing and helping them recognise they all loved and wanted to preserve the ocean.

More than a prawn

The More than a Prawn content platform gives people a greater sense of connection between the food on their plate, its provenance and the values of the people who provide it.

Good Design Awards 2022	Best In Class Winner Web Design and Development
Webby Awards 2022	Official Honoree

Challenge

What did the client need?

Solution

What did we do next?

Results

Some of the highlights

Awards

Awards & accolades