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Building a diverse and inclusive workplace to create a stronger, more productive workforce.

Client

Queensland Resource Council

Deliverables

  • Brand Campaigns
  • Digital & Social Campaigns
  • Website Development
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Challenge

What was the challenge?

HR managers in the resources industry struggle to recruit and retain talent. While aiming to tap into diverse and non-traditional sources sounds ideal, it's tough to implement. The mining and resources sector, vital to Australia's prosperity, finds it increasingly difficult to attract and keep skilled workers.


Solution

What did we do next?

We created Resources WIDE, a hub designed to help HR managers in mining and resources companies recruit and retain diverse talent. By prioritising diversity, equity, and inclusion, we helped the Queensland Resource Council implement a strategy that extends their reach to new sources of employees. Resources WIDE showcases research-based strategies and practical tools to build a more sustainable, inclusive, and stronger workforce.


Results

Some of the highlights

3,750+

visitors in the first month after launch

63,027

campaign video views

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