Tripak Pharmaceuticals needed a fresh, new brand that resonates with the gaming community. They tasked us with creating a brand strategy, an identity, an online store and a compelling campaign for REZ, an innovative performance formula designed for avid gamers. Made from natural nootropics and vitamins, REZ enhances mental alertness and focus, while reducing eye fatigue and strain, offering gamers an authentic way to extend and enhance their play.

The idea: 'REZ' originates from gamer slang, meaning 'Resurrection'. We created the name and designed a brand that resonates with gamers and is globally trademarked. The launch included online assets such as an online store, video and social media ads. Set to expand in 2025, ensuring REZ reaches its target audience effectively.